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NewNew, the app where you pay to control someone else’s life | Info | Saejob


NewNew was created by Los Angeles-based Canadian businesswoman Courtne Smith.

How would you are feeling when you might pay to regulate a number of features of another person’s life? A brand new app provides you the chance to just do that.

Not too long ago, when author Brandon Wong could not resolve which meal to order one evening, he requested his followers on the NewNew social media app to decide on for him.

Those that needed to get entangled within the 24-year-old’s dinner dilemma paid $ 5 to vote in a ballot, and the bulk verdict was that he ought to go for Korean meals, so that is what he purchased.

“I could not resolve between Chinese language or Korean meals, so it was very useful,” says Wong, who lives in Edmonton, Canada. “I’ve additionally used NewNew surveys to resolve what garments to put on that day and plenty of different private issues.”

“I joined in March and publish [encuestas] Three or 4 occasions every week. I’ve acquired greater than 1,700 votes in whole ”, he particulars.

NewNew was created by Los Angeles-based Canadian businesswoman Courtne Smith.

The applying, which is in its “beta” or pre-launch stage, describes itself as “a human inventory market the place you purchase shares within the lives of actual individuals, to regulate their choices and see the consequence.”

An app for creators

For many people the concept sounds a bit sinister, however the actuality is far much less alarming.

NewNew is run by businesswoman Courtne Smith, who spent the final two years growing the concept. Photograph: NEWNEW

The applying is aimed toward what it calls “creators”: writers, painters, musicians, trend designers, bloggers, and many others.

It’s designed as a way for them to attach far more intently with their followers or followers than on different social media providers and, extra importantly, to monetize that connection.

When a supposed creator opens a NewNew account and will get followers, you might be inspired to ask them by way of video clips to vote on features of each their work and private life.

Wong, who writes fiction on the Wattpad web site and app, has additionally used NewNew votes to resolve which style to put in writing subsequent, in addition to character names and plot developments.

Each time a vote is forged, the creator receives the cash minus the undisclosed fee from NewNew.

The creator asks the query and places the selection of two solutions. Your followers can vote and pays to vote as many occasions as they need. They don’t get their a reimbursement, no matter which path the consequence takes.

Along with voting, followers can even pay additional, beginning at $ 20, to ask a NewNew creator to do one thing of their selecting, like identify a personality in a ebook with their identify.

However the creator can reject all these “provides”, and if he does, the follower doesn’t should repay the cash.

Whereas different apps like Wishbone ask members of the general public to vote for issues, NewNew says that what it provides – the chance to pay to vote on features of somebody’s work and private life – is exclusive.

“A bit of deceptive”

However will NewNew, which launched simply two months in the past and at present has fewer than 100 registered creators, have mass enchantment?

Brandon Wong permits his followers on NewNew to vote on features of his every day life. Photograph: BRANDON WONG

Social media knowledgeable Matt Navarra says he is undecided.

“NewNew feels a bit like TikTok and the fact present Massive Brother have had a child,” he says.

“It feels a bit deceptive and I ponder if the worth of the novelty can be short-lived. Nevertheless, if selecting which outfit a stranger wears appeals to Gen Z, then there could be one thing attention-grabbing. “


Co-founder and CEO Smith has huge plans for NewNew and has some sturdy sponsors.

Traders embody Peter Thiel, the billionaire co-founder of PayPal and the primary outsider to place cash on Fb.

Different individuals with a stake within the enterprise embody the main US expertise funding fund, Andreessen Horowitz and the hollywood actor Will Smith (no relation to Courtne).

Snapchat has additionally supplied technical assist.

“NewNew advantages each events,” says Smith. “5 {dollars} is a small sum of money to pay to have enjoyable and get a reward.”

“[Por ejemplo]Realizing that your vote meant that considered one of your favourite artists painted an paintings in blue and pink can be a very cool factor for lots of people. And for the creator, he can be constructing a neighborhood of people who find themselves in tune with what he does, and who would grow to be his evangelists ”, he assures.

“So while you’re able to promote that ebook or paintings, they will be there to assist put it up for sale, as a result of technically they helped do it their approach,” he provides.

Will Smith is without doubt one of the buyers in NewNew. Foto: GETTY IMAGES

Whereas many individuals may query how “helpful” it’s for followers to vote on features of a creator’s every day life, Smith provides that it solely additional strengthens the bond between the 2 events.

“Virtually the extra mundane the questions are, the extra you care in regards to the particular person. You’ll be able to establish with it ”.

Smith has been working at NewNew for the previous two years. The concept got here to him from an earlier utility he had created, known as Suprize and that he requested the general public to vote on what prizes he would give to sport contestants.

Earlier than changing into an entrepreneur, Smith spent greater than 10 years working for Canadian rapper Drake, first as his assistant after which as a member of his administration workforce.

The 2 grew up in Toronto and she or he says he’s following NewNew’s growth.


Enterprise psychologist Stuart Duff, a associate at British agency Pearn Kandola, says NewNew sounds enjoyable and will “create particular bonds between creators and their followers.”

However he provides that, in uncommon circumstances, some hyperlinks might grow to be unhealthy.

“It could not take lengthy for a creator to go additional and additional to draw votes from his followers, which might finish in probably self-destructive or humiliating eventualities,” he warns.

Courtne Smith labored for rapper Drake for over a decade. Foto: GETTY IMAGES

A NewNew spokeswoman stated the corporate “reserves the best to utterly veto anybody and their content material in the event that they go towards the rules.”

“The security of everybody on the platform is a precedence for us. The corporate evaluations all printed content material internally, and thru synthetic intelligence, to flag any inappropriate content material. “

André Patrick, 34, from Toronto, is a person of NewNew. He says he initially joined so he might work together with a video creator he preferred.

“NewNew is a superb new option to really feel nearer to an individual, and it exhibits a special facet that you do not at all times see,” he says.

André Patrick follows some individuals on NewNew and says it “makes you are feeling nearer to them.” Photograph: ANDRÉ PATRICK

So might NewNew grow to be the subsequent huge factor on social media? Will hundreds and even tens of millions of us begin voting on what our favourite novelist or musician goes to for dinner?

It’s as much as you to resolve.